Campaign & Event Branding
Summer of Fun
Hinckley BID
Hinckley BID is an organisation set up to support the businesses of Hinckley Town Centre. Every year they organise a calendar of events to try and bring in new footfall which helps to emphasise their messaging to visitors that Hinckley is a great place to shop and socialise. One of their key periods of the year is Summer. There are events taking place every Wednesday throughout the school holidays and these are branded into Hinckley BID’s Summer of Fun. Summer is the season of vibrant colours and sunshine and this is reflected in the design of the artwork. These engaging visuals speak to the core audience of parents and their children. The campaign is spread across social media along with printed materials such as the Summer Events Guide as well as posters to advertise each event.
