Campaign & Event Branding
Motorshow
Hinckley BID
Hinckley BID is an organisation set up to support the businesses of Hinckley Town Centre. The Hinckley Motorshow is a staple event in the town’s calendar and is extremely popular with residents and those from wider afield. In 2019, the event attracted 20,000 visitors along with a huge 900 vehicles on display for them to see. In 2021, the Motorshow reached its 10th anniversary and as such deserved new campaign branding to promote this ever-popular event. New artwork was produced that formed a wider campaign which saw social media advertising along with posters, motion graphics, event entry systems, and welcome packs for participants. All of this helped cement the annual town centre Motorshow as one of the best in the country.