Branding & Media
Lifting The Lid Podcast
G Seller
Established in 1910 G Sellers is an independent family owned funeral directors based in Hinckley. They wanted to build a platform that allowed them to break the taboos and misconceptions that surround the funeral profession as well as help people cope with grief and the feelings that go with losing a loved one. They chose to launch a podcast called ‘Lifting The Lid’ to discuss these topics and interview guests. We were approached to design the branding and help bring the idea to life. Having worked with G Sellers previously, we knew that they take pride in everything they do including their pristine uniforms, which is worn by the podcast host Andy. We wanted to reflect this within the branding and choose to illustrate the iconic uniform as part of the logo. This was paired with the typeface used within the G Seller branding bringing a consistent look across the brands.
