Digital first QR code trail

Family Treasure Hunt

Hinckley BID

Hinckley BID is an organisation set up to support the businesses of Hinckley Town Centre. As with every other high street in 2020 it was hit hard by the COVID-19 pandemic and needed a boost once it was safe to encourage footfall back into the Town Centre. Creating an activity that’s COVID-19 secure was a challenge but this digital first solution was a great way to safely engage the whole family in a fun trail around Hinckley Town Centre.