Dream Believe Achieve

North Warwickshire and South Leicestershire College is a group of educational institutions based in the Midlands. Their catchment age starts from 14 upwards and their courses range from further education to higher education. This poses a challenge for marketing due to their target audience being wide and varied. A campaign for the college needs to attract everyone from school leavers to mature adults so designed elements need to suit all target markets.

Dream Believe Achieve solves this challenge by using all-encompassing colours and simplistic shapes that attract everyone’s eye, not just a select few. The campaign was designed with a Memphis style which is colourful and fun as well as being on trend. Coupled with contemporary typography it certainly stops people in their tracks.

The artwork was used across multiple print and digital channels including; publications, online collateral, animations and outdoor advertising.

This has had a positive impact on the application numbers of both colleges when compared to the trends of previous years.

ClientNorth Warwickshire and South Leicestershire CollegeServicesEditorial, Print, Bradning, DigitalYear2016

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