Branding

Rebranding a Historic Theatre

Concordia Theatre


As part of our Hinckley Reimagined series, we revitalised the brand identity of Hinckley’s iconic Concordia Theatre, a community landmark since 1969. With decades of rich history, the theatre was in need of a fresh look that would resonate with new audiences while honouring its heritage. Our rebrand introduces a vibrant, contemporary design that breathes new life into Concordia’s image, ensuring its relevance and appeal for future generations.

This new identity, crafted with bold colours and dynamic visuals, reflects Concordia Theatre’s commitment to the arts and its unique role within the Hinckley community. By blending tradition with modernity, we’ve created a look that celebrates the theatre’s legacy and promises a bright future, supporting its mission to remain a cultural hub in the heart of the town.