Paws Welcome: Designing Dog-Friendly Stickers for Hinckley BID


At Brio Media, we love working on projects that bring the community together, and our recent collaboration with Hinckley BID is a perfect example. As passionate advocates for local businesses, we were thrilled to design the new dog-friendly static cling stickers, helping highlight businesses around Hinckley Town Centre that warmly welcome well-behaved dogs.

The Concept

Hinckley is a town that loves its four-legged friends, and many businesses are more than happy to accommodate them. However, not every dog owner knows where they and their furry companions are welcome. To solve this, Hinckley BID approached us to create a bright, inviting, and easily recognisable sticker that businesses could display proudly in their windows. These static cling stickers serve as a simple yet effective way to indicate dog-friendly establishments, making life easier for pet owners while also encouraging footfall for local businesses.

The Design Process

Our goal was to design a sticker that was eye-catching, friendly, and on-brand for Hinckley BID. We chose a vibrant pink and green colour palette, ensuring high visibility while aligning with the BID’s existing branding. The typography is bold yet playful, reinforcing a welcoming message, while the illustrated figures—a happy couple walking their dogs—help communicate the concept instantly.

The stickers were designed to be static cling, meaning they can be applied without adhesive, making them easy to reposition or remove if needed. This makes them perfect for shopfronts, cafés, and other participating venues.

Local Printing with Blum Decals

Once the design was finalised, we collaborated with Blum Decals, a fantastic local decal company, to bring the stickers to life. Their high-quality printing ensured that the stickers were durable, vibrant, and easy to apply to any glass surface. Supporting local businesses is at the heart of what we do, so partnering with Blum Decals was a natural choice.

The Impact

The stickers have now started appearing in shop windows across Hinckley, making it easier than ever for dog owners to identify welcoming locations. Whether you’re grabbing a coffee, browsing local shops, or enjoying a meal, these stickers help create a more inclusive and dog-friendly town centre.

Get Your Sticker!

Are you a Hinckley business that welcomes dogs? Get in touch with Hinckley BID to request your own static cling sticker and let your customers (and their pups) know they’re welcome!

At Brio Media, we love bringing creative solutions to life, and this project has been a fantastic way to celebrate our town’s love for dogs while supporting local businesses. Keep an eye out for these stickers next time you’re in Hinckley!