Café Latino is a small, family run, Italian restaurant in Hinckley, Leicestershire. In 2016 the restaurant celebrated its 10th year in business and the owners thought it would be a good time to give the restaurant a new look to modernise the premises and brand for the current times. There was, however, one stipulation to the update, the owners wanted to keep the current typeface as they felt it had become synonymous with the restaurant. The name ‘Café Latino’ no longer fitted the style of the restaurant. We therefore suggested that the name be changed to the shorter, snappier ‘Latino’s’.

Our main objective here was to refresh what the restaurant already had. Starting from the ground up, giving their outdated menus a complete redesign with a fresh colour palette and contemporary typography. Along with this we also worked on artwork to be displayed inside the restaurant. The owners wanted an Italian map that added to the heritage of the brand.

The artwork has been well received by old and new customers of the restaurant, who have enjoyed learning a little more about the Italian owner and her family.

ClientCafe LatinoServicesBranding, Web, Editorial, Design, Print, DigitalYear2016Link